Our “Digital Marketing Master” course is designed to transform your career and give you an upper hand in the industry. We have designed our curriculum to best meet today’s demanding industry standards.

There are 3 types of digital marketers:

Generalist: They are the “Jack of all trades” marketers who have a basic knowledge of everything.

Specialist: They are the “master of one” marketers who focus all their efforts in one area of digital marketing.

T-shaped: They are the “Jack of all trades but master of one” marketers who have a working knowledge of everything and ninja level knowledge in one area of digital marketing. With the commencement of any project communication with clients and stakeholders becomes paramount. The stakeholders can only speak in terms of business who have little to no knowledge of the way digital marketing works. In this scenario, which is often the case, it becomes difficult for generalists and specialist marketers to give a comprehensive picture of their strategies to the clients.

Generalists can give a basic understanding and are capable of creating campaigns but are not aware of the changing marketing space and the latest trends. Specialists can only work in their own area and have little understanding of the working of other aspects of the digital marketing strategies.

A T-shaped market can provide a holistic approach to the marketing campaigns. A digital marketing company with just a few T-shaped marketers can work wonders on their client’s business.